Course Code : 139
Course Duration : 6 Months
Days and Time : Saturday - 5pm to 8pm
Entry Qualifications : G.C.E. O/L With Credit pass in 6 Subject or Basic Knowledge in HR
Course Contents:
- Marketing and overview
- Scanning the marketing environment
- Marketing management philosophies
- Managing marketing information
- Marketing management process
- Marketing segmentation
- Buyer behavior and buying process
- Marketing mix
- Price mix
- Distribution mix
- Sales promotion
- Public relation
- Direct marketing
- Promotion
- Using technological development for customer service excellence
- How to be better at communication
- Identify the background of the customer service
- e- Commerce
LAVTC is accredited by The Tertiary and Vocational Education Commission.
